This was the booth I designed for Keds for use during Taylor's international RED Tour. In addition to signage, I created the look and feel of the app featured on the tablet display stands. Users would fill out their basic information, then would be led to a page where they could indicate their favorite shoes of Keds' selected inventory. Once selected, they would be brought to a digital slot machine on which they would try to match images in order to win various prizes. The Keds attendants would be notified when there was a winner, and they would distribute prizes accordingly.
This next area of Keds' space at the concerts was for photo ops. Visitors could select an idiom board to pose with, as an attendant would take their picture with an app that could send the image directly to the visitor.