My design iterations featured modular layouts, emphasizing imagery in an easily digestible, modern format. This first option (below) features a primary hero image that would rotate out every week, and category boxes that could be either promotional or navigational to the various shop sections.
This next option (below) is even more modular in form, one that would adapt easily for tablet and mobile. My intent was to highlight the campaign/product imagery, and potentially have the hero sections toggle embedded video upon roll-over, showing the product in action and engaging the user with the content in a dynamic way.
The final product (below) was more of a bridge between their existing site design and my first iteration, though simplifying layout even further with cleaner typography, and two points of engagement below the fold - editorial content that can be either permanent or promotional in nature.